Get a 20% advantage on every Google Shopping click
Already running Google Shopping ads? Move to the Dotidot CSS Program and your bids reach the auction at full weight. Same campaigns, same control, lower cost per click.
Included with your Dotidot subscription. No setup on your side.
Where the 20% comes from
Google takes a margin from every Shopping bid before it reaches the auction. A certified Comparison Shopping Service submits the same ads without that margin.
Google's own CSS
20% of every bid is gone before the auction starts.
Dotidot CSS
The whole bid reaches the auction.
Nothing changes in your workflow
You keep running campaigns in your own Google Ads account — same interface, same budgets, same bidding strategies. We never touch them.
Why merchants switch
Lower cost per click
The margin Google keeps today stays in your budget instead.
You stay in control
Your campaigns, your budgets, your products. Nothing leaves your Google Ads account.
No setup on your side
We connect your Merchant Center and run the migration for you.
Certified CSS partner
Dotidot is a certified Comparison Shopping Service across Europe.
What you get
20% off every click
Your Shopping bids reach the auction without Google's margin.
No extra cost
The programme carries no separate fee. The only requirement is an active Dotidot subscription.
21 European markets
One connection covers every market where Google Shopping runs.
Shopping, remarketing, free listings
All three formats run through the same connection.
Automatic migration
Your campaigns keep running while the Merchant Center moves over.
Our team watches it
We follow the migration and step in when something looks off.
What it costs
Included for clients with an active Dotidot subscription.
- 20% off every Google Shopping click
- 21 European markets
- Shopping, remarketing and free listings
- No manual setup on your side
- Full control of your own campaigns
- No commission on your sales
On the call we check whether your setup qualifies.
What 20% means for your budget
Enter your monthly Google Shopping spend and your average cost per click.
The 20% is an advantage in the weight of your bid in Google's second-price auction, not a guaranteed discount on your invoice. The real effect depends on competition in the auction, your bidding strategy and query volume.
Make your 20% advantage work even harder
CSS gives every bid more weight. Dotidot helps you decide which products deserve the budget, improve the data behind them, and automate the campaigns that use it.
See where your budget really goes
Find products that generate revenue, waste budget, or receive no visibility.
Explore Product AnalyticsPrepare better product data
Improve titles, attributes, availability, and feed quality.
Explore Feed ManagementPut the right products first
Set priorities by ROAS, margin, bestsellers, or underperformers.
Explore Product StrategiesAutomate your campaigns
Turn better data into scalable Shopping and Performance Max campaigns.
See how a global retailer reduced wasted budget by 63% with product-level analysis and smarter segmentation.
Dotidot Shopping in numbers
How to start
Four steps, and the work is on our side.
Book a call
A short call to go through your setup and answer your questions.
We connect your Merchant Center
You grant access, we handle the technical part.
The migration runs automatically
It can take a few days. Your campaigns keep running the whole time.
Your bids gain weight
From that point on, every Shopping click costs you less.
Frequently asked questions
What is a CSS partner?
CSS stands for Comparison Shopping Service — a Google partner allowed to submit Shopping ads on behalf of merchants. Through a certified CSS, the margin Google normally takes from every bid does not apply.
What happens to my existing campaigns?
Nothing. They keep running in your Google Ads account with the same budgets, products and bids. Only the service that submits them changes.
Can I work with more than one CSS partner?
Yes. Google allows several CSS partners at the same time and deduplicates bids at merchant level, so they never compete with each other.
How long does the migration take?
It can take a few days from the moment we get access. Your campaigns are never paused during it.
Are there any hidden costs?
No. The programme has no separate fee and no commission on your sales. It is included with an active Dotidot subscription.
What do I need to have?
An active Dotidot subscription and a Google Merchant Center account with running Shopping campaigns.
Which markets does it cover?
All 21 European markets where Google Shopping is available, for Shopping, remarketing and free listings.
What if I want to leave?
You can move your Merchant Center back to Google's CSS or to another partner whenever you want. Nothing is locked in.
Ready to pay less per click?
Book a call and we will tell you whether the CSS programme makes sense for your setup.